Night shoot on the set of Burna Boy — For Everybody with the Sporty Studios crew
Studio · Madrid · Worldwide

Minutes, not days.

Footballers and global stars give you minutes, not days. We turn those minutes into a commercial, and all the content around it, without losing quality.

Who we are

When time is limited, creativity and precision stand out. (Imagine when it's not.)

Our method was forged on football sets: 45 minutes with a first team, a legend who shoots once, a launch that can't move a single day. That taught us to prepare everything, decide fast and protect the idea under pressure.

Today we bring that same method to brands, agencies and platforms in any sector: sport, automotive, tech, fashion, music and entertainment.

Javier Ramírez directing José Mourinho on the green screen set
How we do it

Less time. Same quality.

01
Scale

From a crew of ten to more than 250 people a day. The team grows to the size of the idea, in Spain or abroad.

02
Precision under pressure

Everything is decided before the talent arrives: script, shot list, lighting and blocking rehearsed with stand-ins. When they walk in, we roll.

03
Speed

Fast on set without rushing the talent. Four hours with José Mourinho in Istanbul became three commercials for three markets, plus the social content around them.

04
Creative and narrative

Footballers are not actors. We write to their strengths and direct them to natural performances in a few takes, so a short window still tells a full story.

05
No limits

When the schedule says impossible, craft makes it possible. In Lisbon we multiplied José Mourinho with motion control and plates, so several Mourinhos could share one scene.

The clock we work against
10
minutes with Real Madrid players for Roborock: commercial, stills and pieces to camera
30
minutes with Militão, Brahim and Lucas Vázquez for SportyBet Nigerian Wedding
45
minutes with Chelsea and 45 with Borussia Dortmund for MSport. Same window for Linglong with Real Madrid and Chelsea
4
hours with José Mourinho in Istanbul: three commercials for football.com and SportyBet Mexico and Brazil
On set
Steadicam operator filming Burna Boy on the For Everybody set
Robotic camera arm lining up on José Mourinho on the green screen set of I’m José Mourinho for Football.com
Javier Ramírez directing a Chelsea player on the training ground as the camera crew films, Linglong x Chelsea
Javier Ramírez directing a Real Madrid player on the green screen stage for Linglong
Javier Ramírez and Éder Militão laughing over the script for Brasil Copa do Mundo
Wide shot of the Linglong x Real Madrid set with a car, green screen and crew beside a stadium stand
The crew watching the monitors in video village on the For Everybody set
José Mourinho under the rain rig on the set of Remember who you are
Outdoor green screens and camera car set up for the Chelsea x Linglong shoot
Wide view of the green screen stage in London with the camera track laid for the I’m José Mourinho shoot
José Mourinho at a chessboard surrounded by the crew during the Sportybet Atreva-se shoot
Camera and crew lined up with the cast on the Locker Room set in Istanbul
Steadicam shot of three actors reading newspapers on the For Everybody set
Robotic camera arm filming José Mourinho reading the newspaper on the green screen set
Javier Ramírez and the camera crew setting up a shot in the lecture hall for the Sportybet commercial Promises
Javier Ramírez directing Éder Militão on set of the Sporty x Militão commercial for SportyBet
Wide view of the green screen studio in Lisbon during the ¡Mourinho’s! Assemble shoot
Cast and crew on the bench by the monitor on the For Everybody set

The team

Direction, production, creative, editing and VFX under one roof, with trusted crews in Spain and abroad.

Director
Javier Ramírez

Over 10 years leading projects that have strengthened top brands. Expert in aligning client objectives, creative vision and agile execution, even in the most demanding challenges.

javierramirezdir.com →
Production Director
Bosco Martín

Over 20 years leading audiovisual production, managing shoots with more than 250 professionals coordinated every day. International productions across Europe and the US for leading brands, sports organisations and global companies.

Miguel Puche
Brand Director
Sofía Jiménez
Editor
Pablo González
Editor
Lucía Martínez
Creative
Javier Pulpón
Creative
Alfonso González
Editor & Realizador
Ángel López
Editor & Motion Graphics
María Gutiérrez
Editor & Motion Graphics
Sergio Pousada
Camera & Editor
Antonio Gómez
Production
Miguel Ruiz
VFX
Raquel Butragueño
Partnership Coordinator
The Sporty Studios crew at the monitors during Burna Boy — For Everybody
football.com●SportyBet●MSport●SportyTV●Real Madrid●Chelsea FC●Borussia Dortmund●Linglong●Roborock●Lexus●Renault●Netflix●football.com●SportyBet●MSport●SportyTV●Real Madrid●Chelsea FC●Borussia Dortmund●Linglong●Roborock●Lexus●Renault●Netflix●
Let's talk

Have a project? Tell us about it.